BT21 News · October 2026
The BT21 x McDonald’s autumn 2026 collaboration is one of the most anticipated marketing events of the year in the K-pop world. All 8 BT21 characters — Cooky, Chimmy, Koya, Tata, RJ, Shooky, Mang and Van — are coming to McDonald’s in a limited edition collection. Here’s everything you need to know.
BT21 x McDonald’s 2026 — What We Know
LINE Friends and McDonald’s have a long history of collaborations across Asia, particularly in Korea, Japan and Taiwan. The BT21 x McDonald’s 2026 collab continues this tradition — an autumn seasonal campaign combining exclusive goodies, special Happy Meals and limited edition products featuring all 8 BT21 characters. These campaigns consistently drive explosive demand for official BT21 merchandise — particularly plush toys and cushions that fans use to complement their McDonald’s collectibles.
Why This Collab Has Everyone Talking
BT21 is one of the highest-performing K-pop merchandise franchises in the world. Each of the 8 characters was designed by a BTS member in 2017 — Cooky by Jungkook, Koya by RM, Van by all seven members together. McDonald’s is one of the few global brands capable of bringing these characters to a brand new audience beyond the ARMY fanbase. The result: sales of official BT21 plush and cushions spike significantly during every campaign of this kind.
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Official BT21 Plush — The Perfect Companion
McDonald’s collectibles are fun limited edition pieces — but for fans who want the highest quality products, official LINE Friends BT21 plush and cushions are the gold standard. Available in mini (12cm), large (22cm) and 30cm cushion formats for all 8 characters. Fans pick up the McDonald’s pieces at the restaurant and complete their collection with official plush for their room or desk.
On bt21shop.com, all characters are available — Cooky is the most popular during collab periods, followed by Chimmy and Koya. The Van plush — created by all seven BTS members together — is the most sought-after for serious collectors.
How to Follow the BT21 x McDonald’s 2026 Launch
McDonald’s x LINE Friends launches typically roll out regionally — Korea and Southeast Asia first, followed by Europe a few weeks later. Follow the official BT21 and McDonald’s accounts for your country and turn on notifications for bt21shop.com’s social media to stay informed.
FAQ — BT21 x McDonald’s 2026
When does BT21 x McDonald’s 2026 launch?
The BT21 x McDonald’s collaboration is planned for autumn 2026. Exact dates vary by country — launch typically starts in Korea and Asia first, followed by Europe a few weeks later.
Which BT21 characters are available at McDonald’s?
BT21 x McDonald’s collaborations typically include all 8 official characters: Cooky (Jungkook), Chimmy (Jimin), Koya (RM), Tata (V), RJ (Jin), Shooky (Suga), Mang (J-Hope) and Van.
Where can I buy official BT21 plush outside of McDonald’s?
bt21shop.com carries the complete official BT21 LINE Friends collection — mini and large plush, 30cm cushions and keychains for all 8 characters. Free EU shipping on orders over €50.
Are McDonald’s BT21 products official?
Yes. The BT21 x McDonald’s collaboration is an official operation run with LINE Friends, the rights holder for BT21.
Browse the full BT21 collection on bt21shop.com — free EU shipping on orders over €50.
